Hello!

Lovely to meet you, my name is Lauren and I’m passionate about product that makes a difference.
I’ve been living and breathing all things design (and digital) for the best part of 15 years. I have experience driving innovation and digital transformation across diverse industries.

I’m known for combining empathetic leadership with strategic vision to deliver exceptional user experiences and business outcomes. With a track record of building high-performing teams, fostering innovation, and transforming complex ideas into actionable solutions.

I love working with, and leading teams to build beautiful innovative products which create a positive lasting impact on the people interacting with it.

Dan Holman, CEO, Worldstack

“Lauren is one of a kind. She is a great designer, certainly.
What really makes Lauren stand out though is her ability to empathise with the users she is designing for, to really get
in their shoes and put them at the centre of the design, so
that they have an incredible user experience.”

Adriaan Steyn, Design Lead, Hide and Seek Digital

“Lauren's has this exceptional ability to analyse business challenges that enables her to devise strategic solutions that foster both innovation and drive improvement. Driven by curiosity, she never stops asking questions, continually seeking to deepen her understanding and find better ways to help.

Working with Lauren has been a truly enriching experience, and I have learned immensely from her over the years. I would highly recommend her to any organisation seeking a dedicated, insightful and innovative leader.”

Bree Baguley, Marketing and Operations Manager, Hide and Seek Digital

“What sets Lauren apart is her empathetic leadership style. She has an incredible knack for understanding the business needs... whether it's a team member or client Lauren listens with genuine interest and always finds a way to bring out the best in everyone.”